Houston Dental Practice — Local SEO + AI Overviews Across 3 Locations

A multi-location dental group in Greater Houston wanted to grow beyond their existing patient base by capturing new patients in the neighborhoods they serve — but weren’t ranking for.

The Challenge

Three locations, each with its own GBP, but none optimized for neighborhood-level targeting in the intensely competitive Houston dental market. Generic content that failed to rank for high-intent queries. No AEO optimization meant zero presence in Google AI Overviews.

Our Approach

Rebuilt all three GBPs with correct service categories and attributes. Launched 8 dedicated neighborhood landing pages. Implemented FAQ and Speakable schema targeting AI Overviews. Built 80+ Houston-specific directory citations. Activated automated review generation across all three locations simultaneously.

The Results

Within 90 days: appearing in Google AI Overviews for “best dentist [Houston neighborhood],” 47 new patient appointments from AI referrals, a 3× improvement in GBP call rate, and top-3 Map Pack for 8 core dental service terms.