Personal Injury, Criminal, Family & Immigration
Estate, Business, IP & Multi-Location312
New Signed Cases / Year
Legal Marketing That Turns Online Searches Into Signed Cases
Our Services
- Law Firm SEO & Local SEO
- Google Business Profile & Map Pack
- Attorney PPC & Local Services Ads
- ADA-Compliant Website Design
- Legal Content Marketing & Writing
- AI Client Intake & Chatbot
- Criminal Defense
- Law firm CRM & AI client intake for personal injury
- Legal Workflow & Document Automation
- Reputation Management & Analytics
Personal Injury, Criminal, Family & Immigration
Estate, Business, IP & Multi-Location
Trusted Platforms. Proven Performance.
Built for Attorneys Connected to the Tools Your Firm Already Runs
Illustrative results from a UniBright law firm engagement — placeholder metrics.
6.1X
Return on Ad Spend
68%
More Local Search Visibility
< 2 min
Avg New-Lead Response Time
AI Receptionist - Brittany from UniBright
Built for your Business/Practice
UniBright Creates Demand and Brittany Converts that Demand Quickly
Enter your website - Brittany will read it and answer like your own front desk.
Brittany
Use your microphone - No phone number needed
Book Appointment Now
The UniBright Growth Loop
From "Lawyer Near Me" to a Signed Case — One Connected Growth Engine
We connect your legal marketing, AI client intake, CRM, and case workflows into one system that attracts, converts, and retains more clients — one stage at a time.
01
Attract Clients
Get Found by High-Intent Clients
SEO & Local Search
Rank in the Google Map Pack for "lawyer near me" and practice-area searches
Google Ads & LSAs
Capture urgent clients the moment they search to hire
Content & Authority
Build trust with practice-area content that answers real client questions
02
Convert Traffic
Law Firm Website, Practice Areas & Intake
Every campaign directs prospects into a conversion-focused experience.
03
AI Engages
Answer Every Inquiry — Instantly (AI Growth Engine)
Respond → Capture → Qualify → Book → Follow Up
04
Organize
CRM + Case Management Integration
Lead attribution, consultation pipeline, and practice-management integration in one connected system.
05
AI Nurtures
Stay Connected Until They Retain
06
Optimize & Analyze
Measure Every Consultation and Signed Case
One dashboard tying SEO, ads, content, intake, and AI automation to qualified leads and signed cases.
Practice Areas We Serve
Every practice area has a different marketing and intake job to do — we tune your client-acquisition system to how each type of client searches "[practice area] lawyer near me" in your city and decides who to call.
Personal Injury Law
Win high-intent "near me" searches and the speed-to-lead race with SEO and AI intake that responds first.
Criminal Defense & DUI
Reach urgent, time-sensitive clients with local SEO and 24/7 automated intake that never misses an after-hours lead.
Family Law & Divorce
Attract and reassure sensitive clients with local SEO and content that answers divorce and custody questions.
Immigration Law
Connect with clients across languages through immigration lawyer marketing, PPC, and multilingual intake.
Estate Planning & Probate
Turn research-stage prospects into booked consultations with educational content and scheduling automation.
Business & Corporate Law
Build authority and referral trust with thought-leadership content and a professional, ADA-compliant site.
Real Estate & Bankruptcy Law
Generate steady, qualified leads with practice-specific SEO, Google Ads, and automated follow-up.
Employment Law
Reach employees and employers with employment lawyer marketing and content on workplace and wrongful-termination issues.
Intellectual Property Law
Attract startups and businesses with IP law firm SEO and authority content on patents, trademarks, and copyrights.
Multi-Location & Multi-Practice Firms
Scale every office with location-level local SEO, consistent profiles, and centralized reporting.
Here's What's Costing You Cases — and Exactly How We Fix It
THE PROBLEMS
What's Costing You Calls & Cases
You're invisible when people search for a lawyer
You don't show in the Google Map Pack or top results when someone searches "personal injury lawyer near me" or "divorce attorney" plus your city — so the firm that ranks first signs the client who should have called you.
Slow follow-up loses signed cases
A prospect fills out your form or calls after hours, waits hours for a reply, and retains the firm that answered first — the lead was there, the response wasn't.
Ad budget that burns without cases
You've run Google Ads or LSAs but clicks never become consultations, and you can't tell which keyword actually signed a case.
A website that doesn't convert visitors
Prospects land on a slow, dated, or non-ADA-compliant site, can't find your practice areas, and leave without ever contacting you.
Manual intake and scattered tools
Your team re-keys client details, chases paperwork by hand, and your website, ads, CRM, and case tools don't talk to each other.
THE SOLUTIONS
Exactly How We Fix It
Law Firm SEO & Map Pack
Law firm SEO and local SEO plus Google Business Profile optimization that put you in front of high-intent clients searching for your exact practice area and city.
AI Client Intake & Instant Follow-Up
AI client intake and automated follow-up that respond in seconds, 24/7, qualify the lead, and book the consultation before a competitor ever calls back.
Managed Attorney PPC & LSAs
Managed attorney PPC across Google Ads and Local Services Ads with call and case tracking — so every dollar targets clients ready to hire, not empty clicks.
ADA-Compliant Website Design
Conversion-focused, ADA-compliant law firm website design with clear practice-area pages, click-to-call, and intake forms that turn visitors into booked consultations.
Legal Workflow Automation & CRM
Legal workflow automation and a law firm CRM in one connected system — intake, document automation, and lead tracking tying every signed case back to its source.
Everything We Handle Tied to the Signed Cases You Care About
Every channel below runs as one connected system with one goal: predictable client acquisition measured in qualified leads and signed cases.
Law Firm SEO & Local SEO
Rank for "lawyer near me" and practice-area-plus-city searches, and turn visibility into consultations.
Google Business Profile & Map Pack
A review-strong profile that wins the local results high-intent clients tap first.
Attorney PPC & Local Services Ads
High-intent Google Ads and LSAs aimed at clients ready to hire, with call and case tracking.
ADA-Compliant Website Design
Fast, accessible sites with clear practice-area pages, client portals, and intake forms.
Legal Content Marketing & Writing
A legal content writing service producing practice-area content that earns rankings and client trust.
AI Client Intake & Chatbot
24/7 lead qualification and consultation booking that answers inquiries in seconds.
Law Firm CRM & Lead Tracking
A legal CRM that attributes every lead and shows which campaign signed which case.
Legal Workflow & Document Automation
Automated intake and document workflows that cut manual work and speed up onboarding.
Reputation Management & Analytics
Ethical Google review generation plus reporting that ties signed cases back to their source.
Plans scale from a solo attorney to a multi-location firm. We provide legal marketing across the US — including New York, California, Texas, Florida, Illinois, Georgia, and Arizona — optimizing practice-area-plus-city searches like "personal injury lawyer in Houston."
Why Attorneys Choose Us Over a Generalist Agency
Legal industry focus
We market for law firms every day, so we understand practice areas, client urgency, ethics rules, and how legal clients choose who to call.
Speed-to-lead specialists
We know the firm that answers first usually signs the case, so our AI intake responds in seconds, 24/7.
Bar-compliance minded
Campaigns, content, and reviews are handled with attorney-advertising rules and client confidentiality in mind — never misleading claims.
Automation-first
We connect marketing, intake, and a CRM for small law firms and solos so leads never fall through the cracks and your team spends less time on manual follow-up.
Transparent reporting
Reporting in the terms that matter — qualified leads, consultations, signed cases, and cost per case, not vanity clicks.
No long lock-ins
We earn the next month with results, not a contract. No long-term commitment required.
FREQUENTLY ASKED QUESTIONS
Data-Driven, Contract-Free Your Legal Marketing Questions, Answered
What is legal marketing?
Legal marketing is how attorneys attract and convert potential clients into signed cases. It combines law firm SEO, local search, Google Ads, an ADA-compliant website, content, and client intake into one system aimed at consultations — not just traffic. Because clients now ask Google and AI assistants to find a lawyer, it also means structuring content so tools like ChatGPT and Google AI Overviews surface your firm.
What is AI client intake for law firms?
AI client intake uses artificial intelligence to answer, qualify, and book new leads automatically, 24/7. When a prospect calls or submits a form, an AI chatbot responds in seconds, captures their details, and schedules a consultation — even after hours. This solves the speed-to-lead problem that loses cases, and paired with a law firm CRM, feeds every lead into automated follow-up.
How much should a law firm spend on marketing?
The amount law firms spend on marketing depends on their practice area, competition, and objectives. To find out the right budget, we should have a conversation instead of looking for a set price. The key focus should be on the return on investment, which includes the cost per qualified lead and the cost per signed case. UniBright creates legal marketing packages tailored to your specific market and practice area, with each package connected to measurable case results.
How do personal injury lawyers get clients?
Personal injury lawyers attract clients by being the first choice in local search results. They do this by ranking for "personal injury lawyer near me" using SEO, the Google Map Pack, running Google Ads, and using Local Services Ads. They also build trust through positive reviews. Many personal injury clients reach out to multiple firms at the same time, so having AI-powered intake that can schedule consultations quickly can be the key to winning the case.
How do law firms get more clients?
Law firms get more clients by being visible when people search to hire an attorney, converting that attention, and responding faster than competitors. That means law firm SEO and the Google Map Pack, high-intent Google Ads and Local Services Ads, and an ADA-compliant website. Just as important is speed-to-lead — AI intake that answers and books consultations 24/7 wins the client who called several firms.
Do Google Ads work for lawyers?
Yes, Google Ads can be effective for lawyers when handled correctly. Legal searches often show that people are ready to hire an attorney and the cases can be worth a lot. Using search ads and Local Services Ads helps your firm reach clients who want to retain legal assistance. It is important to track calls and consultations that lead to signed cases, rather than just clicks. Pair your ads with a quick intake process so you can respond to leads immediately.
What is the best marketing strategy for a law firm?
The best legal marketing strategy combines visibility, conversion, and intake into one system instead of relying on just one method. Start with SEO for your law firm and set up your Google Business Profile for local searches. Use Google Ads and Local Services Ads to reach clients who are ready to hire. Make sure you have a website that meets ADA standards to convert visitors into clients. Finally, respond to every lead with AI-powered intake. For most firms, local SEO and quick intake provide the best returns.
What is the best CRM for law firms?
The best CRM for law firms captures every lead, attributes it to its marketing source, automates follow-up, and integrates with your intake tools. Rather than one "best" product, the right law firm CRM — including options built as a CRM for small law firms and solos — depends on your practice area and firm size. What matters is that it connects marketing, AI intake, and case workflows so no lead is lost.