Intent and catalog were misaligned.
High-intent queries landed on thin category pages instead of configurator entry points.
UNIBRIGHT SOLUTIONS · AI SEO · CASE STUDY
Kapissh - Customized Curtains & Blinds
Kapissh needed eCommerce SEO and AEO that turned product configurator traffic into revenue — not vanity rankings.
3.4%
Blended ROAS
64%
Configurator Use
31%
Repeat Rate
01 / THE PROBLEM
The Problem
Configurator traffic was high, but blended ROAS and repeat purchase lagged because search and product discovery were fragmented.
High-intent shoppers landed on thin category pages, then bounced before they ever opened the curtain and blind configurator.
REVIEW
What Our Review Found
We audited search intent, configurator drop-off, and content gaps around high-margin SKUs.
Product briefs were inconsistent.
Top SKUs lacked structured content for fabric, size, and install intent clusters.
AEO coverage was missing.
Answer engines and AI overviews had almost no clear excerpts for shopping questions.
BUILT
What We Built
SEO + configurator path
Rebuilt category and product discovery so search demand feeds the configurator.
Intent-led category architecture
Mapped room, fabric, and install queries to pages that open the right product flow.
SKU content system
Standardized product briefs and FAQ blocks for high-margin configurable items.
IMPACT
Where AI Helped — and Where It Did Not
AI accelerated keyword clustering and draft product briefs. Merchandising and offer strategy stayed human.
We used AI to propose title variants and FAQ drafts, then editors locked brand voice and pricing claims before publish.
05 RESULT
The Results
RESULT
DETAIL
Blended ROAS 3.4%
Paid and organic together after SEO and path fixes.
Configurator use up to 64%
More sessions reached the tool that drives custom orders.
Repeat rate 31%
Clearer product path supported second purchases.
MEANS
What This Means
Configurator is the conversion engine.
SEO only pays when the product path is clear.
Intent beats volume.
Fewer, better-aligned landings beat broad category traffic.
FIX
What This Does Not Fix
Worth being straight about:
Not a full redesign.
Brand visuals stayed; discovery and SEO systems changed.
Not a paid-media replacement.
Paid still matters; organic now supports the same buy path.
WORKS
Why This Works Elsewhere
Any configurable eCommerce catalog can reuse this pattern: intent-led SEO feeding a measurable product path.
NEXT STEP
The Next Step
Start with a blended ROAS and configurator funnel audit on your top 20 SKUs.
Services Provided:
AI SEO, eCommerce SEO, AEO